Event Video: How social media is shaping sponsorship strategy

We had a great event last week that looked at social media and sponsorship – you can get a flavour of the discussion in the video. One of the things that came up was that five, or even three years ago, social media rights were rarely part of a rights agreement. But now, for many sponsors it’s in their top five requests and they have questions. Where is the social media plan? What channels (e.g. Facebook, Twitter, YouTube) are available to me? How can I monetise them?

This means that a rights holder with a sophisticated social media rights package become more attractive.

We also discussed that while social media means a sponsor can communicate directly with fans, consumers, colleagues or peers (to name a few!) , it needs to done in an authentic way. It is certainly not, as one speaker said, a case of just dumping a marketing plan on a social network!

We hope you enjoy the video. You can click here to download the presentations from Sony-Ericsson and IEG. Please feel free to share with colleagues – enjoy!

Ian Budd