An Insight From South Africa

Destiny Gillbee a Senior Consultant at Arcay Corporate Communications, Burson-Marsteller's African affiliate, provides an insight into the first week of the 2010Fifa World Cup.

It’s the first week of the 2010 FIFA World Cup and you can definitely feel the energy in the air across South Africa. After years of preparation, which included building extensive transportation infrastructure and spectacular stadiums, the first day of the World Cup finally arrived. It was awe inspiring. The country just about came to a standstill as companies closed their doors early and excitement built up in every individual. As part of the build up we were entertained with dancing and singing, South African’s favourite pastime, as the opening ceremony provided a feast of colours and sounds that represent our nation.

For the first time in the history of South Africa as I know it, the entire country was united in blowing vuvuzelas, singing the national anthem with overwhelming pride and we all screamed our lungs out for our team, Bafana Bafana. The whole country rocked with passion as they scored the first goal of the game. The opening match set the scene for the rest of this week as the stadiums have filled up with passionate supporters and those unable to attend the matches have turned to their television screens.

I’m based in Johannesburg and the city is buzzing with excitement – flags are flying high from vehicles and buildings, and all conversations, whether with friends or strangers, have focused on the World Cup. With all this excitement in the air, I’m starting to become a fan of the sport. Yes, I’m a late bloomer but I’m not a sports person.