The Friendless Games

Recent events have thrust the Commonwealth Games, affectionately referred to as the Friendly Games, to forefront of the world's media. An event that once struggled to get column inches outside its participating countries (and sometimes even in them) is now getting publicity for all the wrong reasons.

I have a strong affection for the Games. I know they may not set the sporting world alight (Australia beating Malawi in the 100m freestyle is hardly headline news), but with over fifty countries participating, it is one of the biggest multi-sport events in the world. It presents a great platform for nurturing athletic talent, offering the chance to compete on a world stage to athletes who otherwise may not gain that important experience. The role the Commonwealth Games plays in “road-testing” events should not be underestimated, with successful rugby 7s tournaments resulting in the sport’s eventual admission to the 2016 Olympic Games. The Commonwealth Games also serve as a great platform for countries and cities to prove their credentials for hosting bigger events; namely the Olympic and Paralympic Games.

The latter is what many expected India and New Delhi to do on the back of this year’s Commonwealth Games, bidding for the 2020 or 2024 Olympic Games. Along with Africa, India must be high on the IOC’s list of ideal destinations for the Games, as it seeks to grow the Olympic brand. However, after recent events (Fears increase for the CWG), scandals, delays, missed deadlines and allegations of corruption, any Indian bid is now seemingly dead in the water.

It would take a brave man to bet otherwise, but I still believe that India has a chance of hosting the Olympic Games, provided they engage in a sustained and rigorous communications effort with all stakeholders, from sporting federations to politicians. With the world's media watching, now is the chance to illustrate the potential success of the Games, and highlight the resources, willpower and ability India will bring to the spectacle. Show a country embracing the Games, with packed stadiums of excited spectators, and all may be forgiven.

It is a challenge of Olympic proportions, but one that is well worth winning, and the reputation of the Federation and of India certainly depends on it.

Ian Budd