Last week a horse called Carlton House won the Dante. Nothing special there I hear you cry, but if I was to tell you that this horse race is viewed as a trial for the blue ribbon classic The Derby and that this horse is owned by none other than H M Queen, then you might get a little more interested.
York’s Dante race has provided us with 3 of the past 10 Derby winners, North Light, Motivator and the very special Authorised . Carlton House has now been duly installed as the 2-1 favourite and only set to get shorter as public interest increases. Between her and her mother the Queen is the most high profile supporter for the sport and horse racing is on course to have one of its best days on June 4th. So don’t waste it.
Racing offers great value and is one of the few sports that sees Liverpool Ladies and Kensington Kids mix freely, the great equaliser. So after the backlash of the Grand National now is the opportunity to showcase the best and the fun that both codes of racing offer racegoers.
However, a royal winner also presents a royal pay day for one other. With national media focus on ending the Queen’s wait for the ultimate prize and the first royal winner in 109 years, race sponsor Investec are set to make an already momentous year more incredible. After the enjoying the success of Tottenham Hotspur’s run in Europe the specialist banking firm is set to see its sponsorship splashed across the front pages. If they dare to dream the Queen picking up the Derby trophy will live on forever in sporting and media folklore and in perpetuity in the image something Investec's brand will be associated with for a long time to come, a truly unique opportunity. It is to horse racing what Tiger Wood’s chip shot on the 16th at Augusta was to Nike. So Investec should dare to dream and be prepared to (tastefully) ensure that they have the potential to maximise the opportunity even down to the smallest detail like free photography for all media.
Investec is set to be part of a historic occasion and whatever the result it is sure to be a momentous day!
Ian Budd
Friday, 20 May 2011
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